Is a buyer’s agent just more money out the door?

When you’re already handing over hundreds of thousands of dollars, if not millions, for a property, you’re often motivated to cut down on your expenses.

The last thing you want to do is add unnecessary expenses to your list, right? 


But if you’ve been actively searching for your next investment, then you may have a ‘better than average’ appreciation of the benefits of having someone do all the legwork for you.

When you’re on the treadmill of researching the market, scouring through property listings, attending multiple open homes on the weekends, going through the paperwork process of submitting offers, and organising pest and building inspections, you can understand why some investors treat real estate as a full-time job.

But is a buyer’s agent worth the money?

Firstly, let’s look at things from a seller’s point of view.

When you’re selling a property, you enlist the services of a real estate agent to market it for you.

Basically, you pay them to advertise your home, set up and facilitate open inspections and viewings, and negotiate with potential buyers.

Real estate agents have behind-the-scenes access to sales information and real estate listing websites that a private seller doesn’t have.

So even though the seller knows that paying an agent means taking a cut from their profit, they’re willing to pay for their services, because an agent has a much better chance of selling the property quickly and at a higher price than they could achieve on their own.

Real estate agents always play on the side of the seller, since it’s the seller who’s paying their fee at the end of the day.

When you’re a buyer, then, you’re already playing against a tough and experienced team.

Real estate agents are smart, they’re well-trained negotiators, and understand the strategies that motivate buyers to purchase a home for more than they may have wanted to pay.

For instance, real estate agents: 

Know that having more people at an open home makes buyers feel anxious that they may miss out on the property, leading to quick decision-making.
Will try to encourage buyers to become emotionally invested in the property in the hope that they will pay more for it.
Aim to get a deposit with an offer to secure the buyer’s commitment to the property, before any contract is entered into.
Always work to land the highest sale price in accordance with their obligation to the seller (an interesting side note here is that sellers generally believe their property to be worth more than it actually is, according to market value, because they have an emotional attachment to it).
Know that sending buyers to as many open homes as possible makes them exhausted by the process and motivated to buy quickly.

Now, let’s consider buyer’s agents.

Buyer’s agents have all the same credentials and resources at their disposal as real estate agents, but they work for the buyer.

A buyer’s agent:

Has the same inside access to information that a seller’s agent does, so they know about properties as soon as they’re listed, and often before (access to off-market or pre-market sales), so you don’t miss out.
Keeps your criteria for your next home or investment in mind when attending viewings, without emotional attachment. 
Has access to data about future developments or potential problems with the area (eg. flood zones).
Knows the market and can value the property for you to make sure you aren’t paying too much.
Attends all the viewings, takes care of all the paperwork and negotiations, and ensures the conditions of the contract are reasonable (remember that the real estate agent will work in the seller’s favour, not yours when compiling the terms of sale).
Advises the buyer through the settlement phase, including attending pest and building inspections and the pre-settlement inspection to make sure nothing on the property has been damaged or changed since the offer was accepted.
Works to get the best price for the buyer.
Know how to deal with agents and get the “insider knowledge” the selling agent won’t tell a prospective buyer.

When you look at the list of tactics used by seller’s agents to achieve the highest sale price possible on a property, you can understand why it pays to have an expert taking care of the buying side of the equation for you.

You can also see how a buyer’s agent can save you money by ensuring you never pay more than you should for property and facilitating the negotiations and contract.

Whether or not you decide that employing a buyer’s agent is in your best interest is something you’ll have to decide for yourself.

If you do choose to hire one, make sure they are reputable and a member of their state’s Real Estate Institute and not just a failed selling agent working out of his car with a mobile phone and PO Box number.

Most importantly, make sure your buyer’s agent isn’t affiliated to a development group or with any selling agency (some try to play both sides of the field) or that they don’t receive any undisclosed or hidden kickbacks from real estate agents, developers, or lenders – as these kinds of arrangements can undermine their professionalism and authenticity.

While using a buyer’s agent may seem like an extravagance on top of an already expensive purchase, having one on your side should actually save you time, heartache, and money in the long run.

As always, ensure that you work with a trusted professional with a proven track record, and don’t be shy when asking for references and evidence of their past performance.

Now is the time to take advantage of the opportunities the current property markets are offering

Sure the markets are moving on, but not all properties are going to increase in value. Now, more than ever, correct property selection will be critical.

You can trust the team at Metropole to provide you with directionguidance, and results.

Whether you’re a beginner or an experienced investor, at times like we are currently experiencing you need an advisor who takes a holistic approach to your wealth creation and that’s exactly what you get from the multi-award-winning team at Metropole.

We help our clients grow, protect and pass on their wealth through a range of services including:

Strategic property advice – Allow us to build a Strategic Property Plan for you and your family.  Planning is bringing the future into the present so you can do something about it now! Click here to learn more
Buyer’s agency – As Australia’s most trusted buyers’ agents we’ve been involved in over $4Billion worth of transactions creating wealth for our clients and we can do the same for you. Our on the ground teams in Melbourne, Sydney, and Brisbane bring you years of experience and perspective – that’s something money just can’t buy. We’ll help you find your next home or an investment-grade property.  Click here to learn how we can help you.
Wealth Advisory – We can provide you with strategic tailored financial planning and wealth advice. Click here to learn more about we can help you.
Property Management – Our stress-free property management services help you maximise your property returns. Click here to find out why our clients enjoy a vacancy rate considerably below the market average, our tenants stay an average of 3 years, and our properties lease 10 days faster than the market average.

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