Just over ten years ago, Juliette and her husband Josh were at a crossroads familiar to many young couples. They faced the daunting combination of substantial student debts, a hefty mortgage, and the imminent arrival of their first child.
Desperate for a change and driven by a dream for Juliette to be a stay-at-home mum without sacrificing financial freedom, they stumbled upon an opportunity that would radically alter their life’s trajectory. This chance was an I Love Real Estate seminar, which, despite skepticism from friends and family, they decided to embrace fully.
First Steps and Early Challenges
Their foray into property development was anything but smooth. The couple encountered numerous setbacks right from the start. They faced daunting battles with council approvals, and even struggled to secure necessary funding from banks.
Nevertheless, their perseverance paid off. These early days tested their resolve, but their unwavering commitment to their goals kept them on track.
Within three years, they celebrated a significant milestone – an impressive equity uplift in three properties, and more importantly, a newfound confidence in their path.
Deal 1: Starting at Zero – Using Strata Money
Their journey began with a challenging project involving their own townhouse, bought during a real estate bubble with no equity. Leveraging their roles in the Strata Committee, they executed a block makeover, resulting in a rapid 10-day sale at a record-breaking $1,110,000
Deal 2: Student House and Duplex in the Yard
This dual project involved managing student housing for immediate cash flow and building a duplex for long-term gains. Despite being outbid and facing neighbourhood objections, they realised a $300,000 profit, balancing complex project management with a growing family.
With the birth of three children in quick succession, Juliette and Josh’s ambition only grew.
Teaming up with an equity partner, they expanded their project scope, leading to successful shop-top apartment developments and two more deals yielding significant profits.
Deals 3 & 4: Resi-mercial Apartment Builds
Venturing into joint ventures, they developed two ambitious apartment blocks in a rezoned area near a commuter station. These complex constructions proved financially successful, marking a significant milestone in their career. They achieved significant profits of $500,000 and $1,166,000 on the Quattro and Nouveau projects, respectively.
Deal 5: Family Home with a Developer Mindset
In buying their family home, they employed a developer’s perspective, focusing on profit while creating a secure, beautiful environment. An undervalued property turned into a home with a $1.2 million uplift in value.
But it was in the next two deals where Juliette really found her passion. Developing two sets of 9 townhouses.
Juliette found she revelled in the challenge of creating beautiful, functional, and affordable homes that resonated deeply with the families who would live in them. She recalls a heartwarming incident where a new homeowner was moved to tears by the thoughtfulness of the design, affirming Juliette’s passion for her work.
They also hit new suburb records for the sales and were a finalist in the HIA townhouse of the year awards!
“One of our new owners burst into tears, saying the kitchen felt like it was designed just for her. That’s why we do what we do.”
Deal 6: Resurrecting DA Townhouses – Aspect
This project involved revitalising a problematic townhouse development. Through strategic collaboration and innovation, they achieved a profitable, award-winning outcome, with sales totalling $6.1 million.
Deal 7: Build on Sacred Ground – Chapel Heights
Developing on a site of a former church, they navigated complex design and compliance challenges. This acclaimed project, costing $5.5 million, resulted in an end value of $10.62 million.
Deal 8: Commercial Suite
A strategic side project, the renovation of a dental suite, exemplified their ability to capitalise on diverse opportunities, yielding a healthy cash flow of $7500pa.
Deals 9 & 10: Cashflow for Life – Rooming Houses
Addressing the affordable housing crisis, they developed 20 studio apartments across two sites, focusing on profitability and positive social impact. These projects, with a total cost of around $4.2 million, resulted in an end value of $6 million, generating significant profits and annual cash flows.
Deal 11: Greenfields Nine Family Homes
An ambitious project on a large greenfield site involved developing nine family homes on a 3000m2 site.
Their vision and creativity turned a site with complex issues into a profitable development, showcasing their ability to see potential where others saw obstacles. With an estimated total cost of $7.5 million, the projected end value is $10.7 million, promising a substantial profit.
Beyond Business: Creating a Legacy
Their journey through the labyrinth of property development was not solely about financial gain. It was equally about creating meaningful spaces and giving back to the community.
One of their most cherished projects involved funding a playground for an orphanage in Thailand, a place where Juliette had volunteered years ago. This act of generosity was inspired by their children’s appreciation of their school playground and their desire to share that joy with others.
Today, with their youngest child starting school, Juliette looks towards the future with excitement and a vision for sustainable growth. She is now a guiding force for aspiring developers, sharing her experiences and insights generously.
Her current project, a substantial urban block in Newcastle, is a testament to her ability to tackle complex challenges head-on. She approaches this development not just as a business venture but as an opportunity to create a lasting positive impact on the community.
Deal 12: Luxury Executive Homes
Their latest project in a prestigious suburb involves the development of luxury homes on a substantial urban block. Collaborating with top architects, they are focused on creating high-end, family-oriented homes, demonstrating their versatility and skill in catering to different market segments. With a total estimated cost of $3.6 million, the projected sales are expected to reach $4.4 million.
Reflections and Encouragement
Looking back over the past decade, Juliette attributes much of their success to the supportive real estate community they became part of. She emphasises the importance of surrounding oneself with people who encourage your dreams and remind you of what is possible.
Their journey from being burdened by debt to achieving their dreams in property development is not just a story of financial success. It is a narrative of resilience, passion, and the transformative power of community support.
Josh & Juliette’s story serves as an inspiration, a reminder that with perseverance and the right support, even the most ambitious dreams are within reach.
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These stories and the results in them were captured at a specific point in time. The real estate market and the investing strategies used to succeed are constantly changing. The achievements and results of these investors may have changed since these stories were recorded. Each of these investors engaged in in-depth training, coaching and mentoring to be able to achieve these results. Their results are not typical and should not be taken as a guarantee of the results you may achieve. Your personal results will be in-line with the training, education and hard work that you personally conduct.