4 common challenges facing property investors

Investing in property comes with its own set of challenges.

So let’s look at four challenges faced by investors and how you can overcome them:

1. Spruikers

Currently, there are more property investment advisers and buyer’s agents out there willing to “help” you than ever before.

There are bad apples in every bunch and the property industry is no different, especially as this sector is largely unregulated and you don’t really need any formal qualifications to describe yourself as an “expert.”

While there are far more professional operators than there are dodgy ones, the key, of course, is to understand the difference between the two and to recognise when something is too good to be true.

According to ASIC, Australians are collectively losing $4.3 million a month to reported investment scams.

And there will be many more that go unreported.

While today’s spruikers are more sophisticated than they used to be, strategies to identify the good from the bad include checking whether they belong to professional industry associations like the Property Investment Professionals of Australia, as well as looking for independent recommendations like Google Reviews rather than fake testimonials on their website.

Also, spruikers tend to offer “advice” before they have found out all about you, your needs, your plans, your risk profile.

Using a medical analogy you’d understand, they “prescribe” for you before they have even “diagnosed” you.

Luckily, there is a range of property advisors in Australia who genuinely can help you get ahead financially by providing sound and independent advice.

2. Salespeople

While many salespeople appear to be working for you, they in fact represent the people who are paying their wages, either the property owner (if they are an estate agent) or a developer.

Because they only sell properties off their stock list you’ll usually find they have a solution for you even before they know your needs, so they’re not really giving advice.

Of course, they have their role in the property game but at least you know who they’re working for.

And it’s NOT you!

Remember…if you’re not paying their fee, you’re likely to become the product.

On the other hand, an independent advisor will tailor an investment strategy to suit your financial circumstances and will remain at arm’s length of the transaction since they are not being paid a commission to recommend any particular property to you.

3. Fear

Fear stops many of us from doing a lot of things.

Whether it’s deciding to ask someone out on a date, changing jobs, or investing in property — the fear of what might “go wrong” is powerfully unhelpful.

Often that fear is based on the unknown and, when it comes to many things in life, there is plenty that we don’t know unless we give it a go.

Fear commonly comes from not knowing where to start or being overwhelmed and confused by the many mixed messages the media likes to offer us.

And then there are all the opinions that your friends and family have — they love to offer advice when they hear you’re interested in property.

But you know what they say about opinions…they’re like belly buttons.

Everyone has one, but in general, they’re useless.

Strategic property investors overcome their fears by educating themselves and surrounding themselves with a proficient team.

They take a long-term perspective and ignore the negative media commentary, recognising that by following a time-tested system and owning “investment grade properties” they have little to fear as the long-term fundamentals for our property markets are solid.

4. Selection

One of the problems with property investment is that everyone thinks it’s easy.

This results in too many investors buying in their backyard because they know the area.

The problem is that owning a home or knowing your local neighbourhood, is very different from understanding the property investment market and how location, property selection, finance, tax, demographics, and economics interplay to make a particular property outperform the averages.

This is why strategic investors look further afield to find locations that will outperform the averages because they are gentrifying or because the affluent local demographic can afford to and are willing to buy homes in that area.

These investors recognise that the right location will do the bulk of the heavy lifting of their property’s performance, but also know they need to own “investment grade properties” in those locations -properties that will outperform the averages with regards to capital growth.

Of course, any property can become an investment property.

Just move the owner out, put in a tenant and it’s an investment, but that doesn’t make it “investment grade”.

Currently, there is plenty of investment stock out there, but don’t confuse the two.

These properties are specifically built for the investor market and sold by marketers and developers in bulk to naïve investors, but they are not “investment grade” because they have little owner-occupier appeal, they have a low land to asset ratio, they lack scarcity, they are usually bought at a premium and there is no opportunity to add value.

The bottom line:

Property investment is by no means easy.

There are plenty of challenges for the inexperienced.

The key is to overcome your fears by educating yourself to become financially fluent and then surrounding yourself with a team of independent experts who can fill in any gaps and guide you towards a better financial future.

Now is the time to take advantage of the opportunities the current property markets are offering

Sure the markets are moving on, but not all properties are going to increase in value. Now, more than ever, correct property selection will be critical.

You can trust the team at Metropole to provide you with directionguidance, and results.

Whether you’re a beginner or an experienced investor, at times like we are currently experiencing you need an advisor who takes a holistic approach to your wealth creation and that’s exactly what you get from the multi-award-winning team at Metropole.

We help our clients grow, protect and pass on their wealth through a range of services including:

Strategic property advice – Allow us to build a Strategic Property Plan for you and your family.  Planning is bringing the future into the present so you can do something about it now! Click here to learn more
Buyer’s agency – As Australia’s most trusted buyers’ agents we’ve been involved in over $4Billion worth of transactions creating wealth for our clients and we can do the same for you. Our on the ground teams in Melbourne, Sydney, and Brisbane bring you years of experience and perspective – that’s something money just can’t buy. We’ll help you find your next home or an investment-grade property.  Click here to learn how we can help you.
Wealth Advisory – We can provide you with strategic tailored financial planning and wealth advice. Click here to learn more about we can help you.
Property Management – Our stress-free property management services help you maximise your property returns. Click here to find out why our clients enjoy a vacancy rate considerably below the market average, our tenants stay an average of 3 years, and our properties lease 10 days faster than the market average.

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